ftNFT is thrilled to collaborate with Danish provocateur Kristian von Hornsleth from March 13 to April 15, 2025. Renowned for his unorthodox approach, Hornsleth seamlessly blurs the lines between art, branding, and counterculture. The goal of this collaboration is to use blockchain technology to redefine artistic ownership, push boundaries and integrate the digital and physical realms. Through his Futilist philosophy, Hornsleth questions capitalism, celebrity culture and manipulation. His provocative projects—such as the Deep Storage Project and Hornsleth Village Project—expose society’s obsession with public image while raising profound moral dilemmas. His work doesn’t just provoke; it forces deep reflection on the future of humanity. Now, in collaboration with ftNFT, Hornsleth brings his radical critique of identity and commercialization into the digital space. This NFT collection breaks down and reimagines his signature style, transforming his visuals into interactive experiences. In an era where digital art reshapes the way we think about provenance, his work boldly confronts the mechanics of branding and cultural worth. “Art must attack, provoke and force a reaction,” says Hornsleth. “With ftNFT, we’re not just creating art—we’re hijacking the system, questioning digital ownership itself.” See the audacious concept of the ftNFT x Hornsleth collaboration at the ftNFT Phygital Space in Dubai Mall, where art challenges norms and pushes limitations.